Boosting Glaze
Foshan ceramic brand
In Jiangxi Yichun see this mark on the play of competition in rural markets ceramic "cake" Competition is also fierce. Anwar, Dongpeng, new sources and some other big names, not only developed markets, set up three four markets, agents and advertising is great, the bus stop on the windshield of the taxi, then along the wall in a room of people around the world.
34 huge market potential
Since the introduction of the new national development policy Rural, the state has increased the ratio used in construction and improvement of rural infrastructure, in turn, improved infrastructure contribute to economic development in rural areas, where access of rural enterprises to market conditions and provide a solid guarantee.
Statistics show that on June 7 years, Yichun increase income of farmers in the cities of 12.3% of annual income per capita in rural areas In 2006, real growth of around 6% in 2007, while the exemption of agriculture tax, the introduction of tuition rates mandatory farmer friendly policy, and stimulate the consumption potential of the rural market.
Since last year the situation this year, lower middle tile is sold in very good Yichun, the sale of high quality ceramic hand, is not as good at the lower end, it focuses on the rural market, as the proportion of sales accounted for the head. With government support for new efforts to increase rural construction, but also strengthen the demand for ceramic building, which determines the competitive approach Current ceramic company in rural areas has already begun to change.
34 Society ceramics market is the Development Center of the East
With the four markets in rural areas of the growing proportion of sales, many companies have discovered a ceramic piece of cake, so you have opened a commanding presence, the creation of agents, highly publicized, "war" burn the lower level. It is understood that the measure was more than 60 brands Yichun ceramic has its marketing network. This including the above Dongpeng, Anwar, the new source for other brands, including some small and medium enterprises.
Not long ago, Foshan Ceramic Industry Association's Secretary General, the Secretary-General Yin Hong SouFun "lie at home, "he said, the ceramic industry, a new economic growth point is how the marketplace as the establishment of three four agents. explained that the rural market is now the store is to use the glass brick wall outside the four walls, if you imagine if all Parties to buy back wall of the outer wall, each room has a bath, then the ceramic industry in the number of market sales.
Product positioning is the key to the Market
34 of the market, it is its own characteristics, Ceramic companies in order to achieve the initiative in this market, I think the market positioning is a key factor. First, the product must reflect the common people. To develop products to meet the needs of rural residents near people, and people aesthetic psychological, customs, beliefs and other factors combine in an easy to sympathize with the farmers. Second, under the principle of the insurance function exceptional quality. Farmer is, their demand for raw materials is also required.
Compared to the urban market, the market Rural China is still at the basis of operational requirements, emphasis on cost effective products and less emphasis on value added and spiritual content. High quality, inexpensive, practical, durable ceramic sanitary products in a lot of time will be the mainstream of rural markets.
About the Author
I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about all brand jeans,ceramic animal figurines,glazed ceramic pots, welcome to visit!
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